Follow the yellow brick road to a compelling digital transformation strategy.
Getting everyone on board with digital transformation is no easy task. When the rest of the leadership team looks behind the green curtain, you will need more than externally referenced facts and figures to get their vote.
Take a look at our top considerations to give your digital transformation strategy the boost it needs.
Build a strong case
This starts with identifying the challenges faced by each department across your organisation and effectively communicating with stakeholders to answer the question about how your digital transformation journey will impact wider business objectives.
Knowing the current state of play and the issues each stakeholder is facing will help you build a realistic picture of what the impact will be for their team and the wider business. Evaluating the impact of proposed changes will also help balance change and continuity. Striking the right balance will also help to develop realistic and achievable timescales for implementation.
Define KPIs to measure success
In addition to keeping your team on track with their deliverables, setting KPIs helps to demonstrate the true value your projects are giving. Your success can be measured against previous practices to show the positive impact your project is having. Stats gathered from your KPIs will help close the gap between your strategy and the reality of what’s being executed. Further, they will support your future growth aspirations.
Looking to the future
Digital transformation will provide short-term benefits such as reducing human error and utilizing your tech stack to improve efficiency, but what about the long-term gains?
For instance, digitization may allow some tasks to be automated which saves time and frees up your resources. This enables your organisation to focus on bigger initiatives and act on changes in the market quickly, ultimately helping you stay more competitive.
Highlighting the intangible goodness digital transformation can bring is also valuable. For example, better systems improve service and customer relationships which ultimately has a positive impact on brand reputation and confidence.
No matter the scale of your digital transformation journey, getting buy-in from your stakeholders on board with your digital transformation strategy will decrease friction and help your digital transformation journey truly act as a catalyst for innovation.
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